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How to maintain customer loyalty through promotions in the time of rising inflation
Inflation in the US hit 8.6% in 2023, the highest level in 40 years, while it hit a record 8.9% for the EU in the euro region. Inflation in Ukraine…
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The evolution of loyalty programs: from discount cards to apps that foster strong emotional bonds
Frequent travellers might accumulate points (miles) and redeem them for benefits like free upgrades, extra services, and tickets. As time went on, rivals did the same. This was the beginning…
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